New show boosts daytime ratings for CBS

While soap fans are still mourning the loss of AS THE WORLD TURNS, early numbers show that its replacement, THE TALK, is giving CBS a boost in female viewers in the time slot.

Compared with one year ago, when the 54-year-old soap was on the air, Monday’s premiere episode provided a 22% boost in Women 25-54, a 29% jump in Women 18-49, and an increase of 67% for Women 18-34.

On Wednesday’s show, former South Carolina First Lady Jenny Sanford is scheduled to join hoses Julie Chen, Leah Remini, Sharon Osbourne, Holly Robinson Peete, Sara Gilbert and Marissa Jaret Winokur.

THE TALK airs weekdays at 2:00pm on LIVE 5 WCSC.

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