Have a message you want the huge Super Bowl audience to see? If so, there are two things you need to do:
First, make sure you’ve got about three million bucks in the bank. CBS, which will carry the big game on February 7, 2010, is seeking between $2.5-$3 million for a thirty-second commercial.
Second, don’t wait to long to buy. The network says it’s approaching a 90% sell-out for the broadcast, which means that almost all of the roughly 62 slots for commercials that will air nationally for the game are filled.
Ad experts often watch Super Bowl advertising because many believe it is a good reflection of how the economy is doing. Last season, there were no U.S. automakers advertising during the Super Bowl. No word this year on whether any of them have signed on, so we may just have to wait and see.
Meanwhile, if you’re a local advertiser who’s interested in reaching the Lowcountry and not the rest of the country, the news is much better: it won’t cost you anywhere near as much to advertise on Live 5 WCSC, even during the game itself. Get more info on how to reach us at our main website’s contact page if you’d like to know more about advertising.
As for the rest of us, it’s good to see that ad sales are going well. Your blogger is usually more interested in watching the commercials than in the game itself, and some of the most beloved commercials in television history made their debut during Super Bowl games of years past. We can’t wait to see what the ad industry comes up with to make us laugh this time around!